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ThinkFirst Launches State-of-the-Art
Social Media Campaign for Young Drivers |
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On October 14, 2009, ThinkFirst Missouri introduced two exciting digital media platforms for teens and young adults—Facebook and SMS/Text Messaging. Pure Marketing and Media, of Columbia, MO, provided the strategic, creative, and technological services needed to develop the intervention.
The primary goal of the campaign is to promote traffic safety among teens. The digital platforms will engage teen audiences through discussion threads, video clips, photos from school programs, etc. Content will be modified and monitored on a daily basis and user participation will be tracked.
The ThinkFirst Missouri Social Media campaign is the first of its kind in the United States and will serve as a pilot program for over 100 ThinkFirst chapters across the nation.
This project is supported by Federal Highway Funds from the Missouri Department of Transportation. |
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ThinkFirst
Missouri Conducts
Voices for Injury Prevention Workshop
June 30-July 1, 2009
Stoney Creek Inn, Columbia, MO |
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| 2009 ThinkFirst
Missouri VIP Workshop Attendees |
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ThinkFirst Missouri
recently conducted a public speaking training workshop
for Voices for Injury Prevention speakers statewide. The
workshop featured the expertise of Jessica Kratzer, a
professional public speaking trainer and PhD student at
the University of Missouri-Columbia, Department of Communications.
The workshop included a presentation on how to deliver
dynamic and memorable testimonies followed by guided discussion
and small group exercises.The primary sponsor of the event was the Missouri Department
of Transportation, Highway Safety Division. Additional
support was provided by Rusk Rehabilitation Center/HealthSouth
and
United Access of Columbia, MO |
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Penny
Lorenz a Finalist
for the Chancellor's Outstanding Staff Award
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| Penny Lorenz, Assistant
Director ThinkFirst Missouri, was recently selected as
a finalist for the prestigious University of Missouri
Chancellor’s Outstanding Staff Award. Penny was
honored for her outstanding dedication and service to
the University during a ceremony at Jesse Hall on May
18, 2009. She has worked as a statewide injury prevention
educator for the School of Medicine, Department of Physical
Medicine and Rehabilitation for 23 years. |
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| Local
Teen Supports ThinkFirst Mission |
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Title:
“In memory of…”
Description: Broken and twisted car
parts entangled with items that cause distracted driving
symbolizing a roadside memorial cross
Artist: Kristen Blair, Senior, Rock
Bridge High School
Artist Statement: My piece is about
teens and their distractions while driving, and the
consequences of their actions. Our society is so fast-paced,
requiring us to be master multi-taskers. The reason
I put the mangled hand and face in this piece is to
show the brutality of death caused by car crashes. I
know it is not pleasant to look at, but it is the truth.
The beer cans represent drinking and driving. I really
feel this is a problem that people generally overlook.
If you drink, don’t drive, simple. If you do,
your face could end up like this one. The cell phone
represents talking on the phone, or worse, texting and
driving. My piece is intended to make you think. I want
you to see the truth and accept it. I am not trying
to change the world, just one mind at a time. |
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ThinkFirst
partners with Missouri Coalition
for Roadway Safety to host “Arrive Alive Day”
at Mizzou vs Colorado Homecoming Game — October
2008 |
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Pictured above: Penny
Lorenz, Paige Gibler, Jennifer Blair,
Michelle Gibler, and Heather Lear
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Blueprint
for Safer Roadways Conference
Hyatt Regency Crown Center
Kansas City, MO — October 2008 |
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Pictured above: Rose
Simone (KC), Jeff McCaffrey (KC),
Michelle Gibler, Cynthia Randazzo (KC), and Penny Lorenz |
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Students
learn seat belt
safety from 2 who
learned the hard way |
The number
one cause of automobile accidents is drowsy and distracted
driving, followed by speeding and then alcohol use. On Monday
afternoon, March 2, 183 students from Slater, Hardeman, Gilliam
and Orearville schools met two victims of such accidents.
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